Video Editor / Motion Designer
Eminent Proclivity Promotions (Freelance)
Music Industry | Dallas, TX | May 2023 – December 2023
As a freelance video editor and motion designer for Eminent Proclivity Promotions, a Texas-based metal promotion company, I conceptualized and produced customized promotional videos for the company and their associated clients (bands), promoting shows across Texas
I created engaging visual content by leveraging creative storytelling and cutting-edge motion design techniques, collaborating with bands to capture their unique style and energy. Utilizing industry-standard software like Adobe After Effects and Premiere Pro, I crafted high-quality video content optimized for various social media platforms. I incorporated innovative visual effects and animations to enhance the appeal of promotional videos, increasing audience engagement and reach. By adapting promotional video styles to suit different metal subgenres and venue atmospheres, I ensured each video resonated with the target audience. Managing tight deadlines and multiple projects simultaneously, I delivered polished promotional videos for numerous shows and events. I analyzed engagement metrics and audience feedback to continually refine and improve video content strategy, staying current with emerging trends in music video production and digital marketing to keep Eminent Proclivity Promotions at the forefront of the Texas metal scene. Additionally, I contributed to the company’s overall digital marketing strategy by providing insights on effective video content for the metal music industry.